Category: Marketing

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they’re … Read More

With the passage of time, consumers have become highly conscious of the marketing strategies being used by businesses all over. Most consumers are able to differentiate between an authentic business … Read More

To take advantage of this marketing strategy, look at how you can bundle your service or products together to create a package deal. This can be a great way to … Read More

Sometimes it’s hard to see the benefit of something we haven’t seen in action or tried first. Offering a free trial period, or a demonstration of your product, can be … Read More

Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions … Read More

How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut … Read More

Businesses of any kind can be quite challenging. There is a lot of saturation and variation in different industrial sectors. It all requires careful research and cautiously formulated strategies. To … Read More

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher … Read More

One way to show value and highlight the great price you’re offering your customers is to point out when you are giving a discount or savings, as this lets customers … Read More

Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an … Read More