Category: Marketing

In the past few years, social signals have become an essential part of a business’ website ranking. These trends have only increased as the use of social media has become … Read More

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher … Read More

Most businesses tend to practically ignore their prospects and even their best clients. This is a horrible thing to do, as you’d be leaving a ton of money on the … Read More

Business owners often do more talking than listening. When it comes to making sales, often it’s best to do more listening than talking. Instead of overthinking and brainstorming what your … Read More

It would not be wrong to say that people’s interest in blogging has hit the highest point in recent years. Some people believe that blogs are dying, but more accurate … Read More

A sense of urgency can be a great motivator, both in encouraging a sale and in life. To use urgency in business, look at offering limited time deals, especially ones … Read More

Did you know that some big influencers out there online can literally drive millions of dollars in sales, with a single post on social media, or mention on a big … Read More

Businesses of any kind can be quite challenging. There is a lot of saturation and variation in different industrial sectors. It all requires careful research and cautiously formulated strategies. To … Read More

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them … Read More

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they’re … Read More