Category: Marketing

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they’re … Read More

So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will … Read More

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them … Read More

Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an … Read More

One way to show value and highlight the great price you’re offering your customers is to point out when you are giving a discount or savings, as this lets customers … Read More

Sometimes it’s hard to see the benefit of something we haven’t seen in action or tried first. Offering a free trial period, or a demonstration of your product, can be … Read More

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher … Read More

How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut … Read More

Businesses of any kind can be quite challenging. There is a lot of saturation and variation in different industrial sectors. It all requires careful research and cautiously formulated strategies. To … Read More

There’s many strategies to increase conversions, but have you tried this one? Try ending your prices with a 7, .95, 5 or .95. Instead of charging $10, for instance, consider … Read More