Category: Marketing

How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut … Read More

Sometimes it’s hard to see the benefit of something we haven’t seen in action or tried first. Offering a free trial period, or a demonstration of your product, can be … Read More

So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will … Read More

With the passage of time, consumers have become highly conscious of the marketing strategies being used by businesses all over. Most consumers are able to differentiate between an authentic business … Read More

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them … Read More

A sense of urgency can be a great motivator, both in encouraging a sale and in life. To use urgency in business, look at offering limited time deals, especially ones … Read More

Every entrepreneur is well familiar with the importance of marketing in today’s era of extreme competition. Marketing through various channels has become essential to make sure a business is able … Read More

Every business owner has the desire to make as much money as possible, that’s kind of the whole point of business. Most of us are continuously searching for new ideas … Read More

There’s many strategies to increase conversions, but have you tried this one? Try ending your prices with a 7, .95, 5 or .95. Instead of charging $10, for instance, consider … Read More

Did you know that some big influencers out there online can literally drive millions of dollars in sales, with a single post on social media, or mention on a big … Read More