Category: Marketing

In the past few years, social signals have become an essential part of a business’ website ranking. These trends have only increased as the use of social media has become … Read More

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they’re … Read More

Sometimes it’s hard to see the benefit of something we haven’t seen in action or tried first. Offering a free trial period, or a demonstration of your product, can be … Read More

Did you know that some big influencers out there online can literally drive millions of dollars in sales, with a single post on social media, or mention on a big … Read More

It’s often way more effort and expense to find new customers than to sell again to your current customers. So how can you persuade your current customers to continuously purchase … Read More

Business owners often do more talking than listening. When it comes to making sales, often it’s best to do more listening than talking. Instead of overthinking and brainstorming what your … Read More

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A … Read More

A sense of urgency can be a great motivator, both in encouraging a sale and in life. To use urgency in business, look at offering limited time deals, especially ones … Read More

Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an … Read More

With the passage of time, consumers have become highly conscious of the marketing strategies being used by businesses all over. Most consumers are able to differentiate between an authentic business … Read More