Category: Marketing

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them … Read More

Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an … Read More

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher … Read More

One way to show value and highlight the great price you’re offering your customers is to point out when you are giving a discount or savings, as this lets customers … Read More

Businesses of any kind can be quite challenging. There is a lot of saturation and variation in different industrial sectors. It all requires careful research and cautiously formulated strategies. To … Read More

So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will … Read More

Most businesses tend to practically ignore their prospects and even their best clients. This is a horrible thing to do, as you’d be leaving a ton of money on the … Read More

A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club. As an incentive to sign … Read More

In the past few years, social signals have become an essential part of a business’ website ranking. These trends have only increased as the use of social media has become … Read More

Sometimes it’s hard to see the benefit of something we haven’t seen in action or tried first. Offering a free trial period, or a demonstration of your product, can be … Read More