Category: Marketing

Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an … Read More

So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will … Read More

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they’re … Read More

In the past few years, social signals have become an essential part of a business’ website ranking. These trends have only increased as the use of social media has become … Read More

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them … Read More

There’s many strategies to increase conversions, but have you tried this one? Try ending your prices with a 7, .95, 5 or .95. Instead of charging $10, for instance, consider … Read More

Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions … Read More

How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut … Read More

Businesses of any kind can be quite challenging. There is a lot of saturation and variation in different industrial sectors. It all requires careful research and cautiously formulated strategies. To … Read More

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they’re … Read More